Welcome to our website. The term 'Dear April' or 'us' or 'we' refers to the owner of the website whose registered office is Dear April ApS, Nordre Strandvej 119G, 3150 Hellebæk, Danmark. Our company registration number is DK-43853589. The term 'you' refers to the user or viewer of our website.


The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • This website uses cookies to monitor browsing preferences. If you allow cookies to be used, we may store the following personal information for use by third parties: IP address, operating system and browser type.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited, to the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice which forms part of these terms and conditions.
  • All trademarks reproduced on this website, which are not the property of or licensed to the operator, are acknowledged on the website.
  • Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).



Dear April is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Dear April may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective as of 1 June, 2023.



We may collect the following information:

  • name and job title
  • contact information, including e-mail address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers


We require this information to understand your needs and provide you with a better service and, in particular, for the following reasons:

  • internal record keeping
  • improving our products and services



As a data subject whose personal information we hold, you have certain rights. If you wish to exercise any of these rights, please e-mail info@dear-april.dk or use the information supplied in the Contact us section below. To process your request, we will ask you to provide two valid forms of identification for verification purposes.


Your rights are as follows:

As a data controller, we are obliged to provide clear and transparent information about our data processing activities. This is provided by this privacy policy and any related communications we may send you.



You may request a copy of the personal data we hold about you free of charge. Once we have verified your identity and, if relevant, the authority of any third-party requestor, we will provide access to the personal data we hold about you as well as the following information:

  1. the purposes of processing your data
  2. the categories of personal data concerned
  3. the recipients to whom the personal data has been disclosed
  4. the retention period or envisioned retention period for your personal data
  5. when personal data has been collected from a third party as well as the source of the personal data

If there are exceptional circumstances that mean we can refuse to provide the information, we will explain them. If requests are frivolous or vexatious, we reserve the right to refuse them. If answering requests is likely to require additional time or occasions unreasonable expense (which you may have to meet), we will inform you.



If you believe we hold inaccurate or incomplete personal information about you, you may exercise your right to correct or complete this data. This may be used with the right to restrict processing to make sure that incorrect/incomplete information is not processed until it is corrected.



Where no overriding legal basis or legitimate reason continues to exist for processing personal data, you may request that we delete the personal data. This includes personal data that may have been unlawfully processed. We will take all reasonable steps to ensure erasure.



You may ask us to stop processing your personal data. We will still hold the data, but will not process it any further. This right is an alternative to the right to erasure. If one of the following conditions applies, you may exercise the right to restrict processing:

  1. the accuracy of the personal data is contested
  2. processing of the personal data is unlawful
  3. we no longer need the personal data for processing, but the personal data is required for part of a legal process
  4. the right to object has been exercised and processing is restricted pending a decision on the status of the processing



You may request your set of personal data be transferred to another controller or processor provided in a commonly used and machine-readable format. This right is only available, if the original processing was based on consent, the processing is by automated means and, if the processing is based on the fulfilment of a contractual obligation.



You have the right to object to our processing of your data where:

  • processing is based on legitimate interest
  • processing is for the purpose of direct marketing
  • processing is for the purposes of scientific or historic research or
  • processing involves automated decision-making and profiling



We are committed to ensure that your information is secure. In order to prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.



A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyze data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.



Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.



When signing up for newsletter or events we will handle your personal data with the purpose of registering your participation and sending you service messages about the event and related information. It will also be used for sending you offers and other marketing materials.

The legal basis for us to handle your personal information
Our handling of your data is based on your approval when signing in. Please notice that you can withdraw your acceptance at any time. However, when doing so you will lose your participation in the event.

Kinds of personal information and their sources
We register names, e-mails, country of residence and company name. All information comes from the participants themselves.

Will the information be shared with anyone else?
The information can be shared with our agents and local distributors for sending marketing materials.

Storage of the information
Dear April will safely store the information as long as we find use for it or you specifically ask us to delete it. We store the information inhouse. Your request for deletion or insight can be sent to info@dear-april.dk

Profiling and automatic decisions
Your information will neither be used for profiling nor automatic decisions.



When filling in the form and clicking on "Send", we log the following data:

  • name
  • company
  • country
  • e-mail address
  • comment



If you would like a copy of the information held about you, please write to info@dear-april.dk

Alternatively, you can contact us at our head office using the following postal address or telephone number:

Dear April ApS,
Nordre Strandvej 119G
3150 Hellebæk Danmark
CVR-nr. 43853589
Tel: +45 8844 7760


Or you can contact The Danish Data Protection Agency, an independent authority that supervises compliance with the rules on protection of personal data through their website: https://www.datatilsynet.dk/

If you believe that any information we are holding on you is incorrect or incomplete, please contact us as soon as possible at the above address. We will promptly correct any information found to be incorrect.